Fashion Week is an event that brings together the finest style creativeness and innovation from throughout in one area. It’s where designers unveil their newest collections, models walk the runway, and influencers scope out the newest season’s hottest trends. In the midst of all of that, one key element — fragrance — is often overlooked in the enthusiasm of high fashion. If it’s the quiet perfumes that linger in the air or the obvious ones to accentuate an outfit, fragrance at Fashion Week has become an integral, but often lost, part of the experience. In this blog, we’re exploring how fragrance trends have become a wave across the runway and in the world of fashion.
Scent and Style: A Sensory Connection
Fashion has always been about expression and fragrance has always been part of expression, individuality, and personal style. Imagine what you see when someone enters a room. Sometimes it’s more the clothes, that are enhanced by an invisible aura of scent added to them. After all, the fragrance is an equally powerful actor at Fashion Week, where everything is supposed to be bold, dynamic, and unforgettable.
Designers know when the right scent will boost the experience of their collection. It can actually enhance the mood of the show, complement the colors and the fabrics, and even get us to remember and remember something. You can choose the essential oils to create signature fragrances and just as important you choose the essential oils to match the essence of a collection. Scent and runway are two that are together in more ways than one – from fresh citrus essential oils reminiscent of energy and renewal to rich woody scents that feel grounded and timeless.
The Role of Perfume at Fashion Week
Of course, when we think about perfume at Fashion Week, it’s not the perfume bottles we see backstage or the ‘signature scents’ designers wear. It’s about how fragrance dovetails with the aroma profile of the overall sensory experience of the event. If you take a minute to picture yourself walking on a runway show, you hear the hum of excitement, the sound of clicking heels, the glamour of the models, and yes, the scent too. That fragrance wraps the audience up, providing its own full sensory complete experience that perfectly compliments the fashion being worn.
Fashion week is the time when fragrance trends become front and center. Perfumes or fragrance houses might be chosen (or worked with) by designers to create custom scents that mirror the theme of, or mood of, their collections. For example, in the case of a spring collection the refreshing citrus notes, and in the case of a fall collection the sultry oriental notes. Designer’s scents are not fashion add-ons; they belong to the essence of the designer’s creative process, setting the atmosphere and the feel of the show.
Fragrance Trends on the Runway
As with fashion, fragrance trends do, too. Sometimes we experience fresh, light, and airy scents, and other times it is dominated by darker more intense fragrances. Fragrance at Fashion Week isn’t a passive thing, it’s dynamic with the times. Today, we are starting to see a rise in the use of essential oils in the perfumery field in fragrance compositions to make cleaner, more sustainable perfumes. The latest design trend is to choose natural ingredients such as cedarwood, frankincense, or bergamot to perfume scents that evoke a feeling of balance and authenticity. Not only do these smell amazing, but they’re also part of the ever-growing functionality called ‘sustainability’ in fashion and beauty.
Scent and runway are of course intimately linked and create an unforgettable multi-sensory experience. Take, like, a runway show to showcase a demanding minimalist collection in which the fashion house will select woody scents (e.g. sandalwood, patchouli) to create a feeling of grounded glamour. Alternatively, if the collection of a show is a bright and playful one, the choice of aroma can be (and perhaps should be) lime or orange, citrus oils that fuel and spring you up.
Behind the Scenes: Fragrance and Fashion Week
Some may seem to equate fragrance with an afterthought, but it’s being thought through behind the scenes. Before they take that first step onto the runway, fragrance experts and the designers themselves are working together to perfect the scent for the collection. From selecting perfumes for the models to wear to choosing the right atmospheric fragrance for the event, every detail is considered in the effort to make scents that add to the fashion experience.
Even some shows make custom fragrances that you can only experience there. In addition to generating buzz around Fashion Week, these limited edition scents bind the show with the audience in an intimate, memorable way. Think about showing up at a Fashion Week event and then getting to wear the same fragrance that is used by the models of the event – aka essential oils used to embody the essence of what has come aforehand regarding a trend of the season. It’s a hard experience to forget.
Creating Your Signature Scent: Inspiration from Fashion Week
If you’ve heard about this new paradigm where fragrance and fashion come together to create an unforgettable experience, you might be wondering how you can use scent yourself. If you’ve been inspired by the latest fragrance trends at Fashion Week, creating your unique scent doesn’t have to be hard.
The best places to start, however, are with essential oils and learning about them. HBNO provides a huge number of essential oils that will allow you to create fragrances truly your own. For instance, if the property you are trying to market has a fresh and vibrant feel you might want to mix in peppermint and lime essential oils. If you are going for something more sophisticated and grounded, there is a good chance you want a mix of cedarwood and frankincense.
The best part? Like Fashion Week designers, you can just adjust your scent according to the season. There are endless options you can sink your teeth, so to speak, into any time of year whether you want something light and breezy for summer or warm and comforting for winter. Even though you cannot give a scent to your outfit, you can mix different essential oils for the day and smudge one that matches it; it will almost feel as if you have given the perfect fragrance to that day.
Conclusion: Embrace Your Inner Designer with HBNO
Fragrance is of course a big part of the fashion world, and Fashion Week is a very important time for that, where they all try to make sure that it is as great as possible. Perfume, which is as much a part of the fashion experience as the clothes themselves, is a scent and runway story as much as it is an evolving fragrance trend. While Fashion Week is all about the world of perfume, don’t forget you can also create your signature scent with essential oils. HBNO includes a myriad of dozens of high-quality essential oils to create a scent for you that speaks to your personality and style. With that in mind, why not honor your inner designer and use the same substance, only fragranced in a way that draws attention much like the walkways of the runway?
