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In today’s context with the addition of social media, finding, curating ourselves with, and then buying fragrances have changed completely. From conducting exclusive perfume counters to keeping hidden scent notes, that world is now an open space for everyone to express his/her opinion, experience, and favorite. Thanks to platforms like Instagram, TikTok, and YouTube, fragrance fans and influencers have become so disruptive that they’ve shaped and pushed trends from essential oils to luxury fragrances. This shift is changing how we experience smell. In this blog, let’s see how social media has been shaping the future of perfume trends, more particularly…

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Fragrance is an emotional stimulus capable of moving us in time, influencing the culture to which we belong, or interrupting our otherwise uninterrupted ruminations. From ancient ritual to modern-day luxury, through antiquity to modern perfume, historical perfumes and the essential oils within them have had a huge influence on history. The fragrance has always been so much more than an interesting scent — it has been a symbol of status, health, love, and spirituality. In this blog, we will discuss historical perfumes that have made a name for themselves throughout the world of perfumery and changed the way of fragrance…

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The appeal of fragrance is to tap into the emotions it can evoke, mold experience, and tell stories in ways the visual and sound can’t sometimes. In recent years, artists have utilized fragrance as a medium itself, within their work to either enrich or alter what they create. Essential oils in particular have turned into an art tool that enriches the sensory experience of art by using fragrance to associate with art as well as create an opportunity to stimulate emotional responses. Essential Oils in art, about how fragrance was used, and how this sensory expression sets new limits on…

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Fragrance is an assaying tool since it has the power to induce emotions, invoke memories, and alter perception all of which help to express identity. Fragrance goes beyond perfumes, becoming embedded in the images of the celebrities and characters in pop culture, and impacting how we see, and relate to them. The scent is a huge part of identity and a sizable part of who you are, especially in subtle, powerful ways such as iconic fragrance ads, memorable film scenes, and more. To that end, let’s take a look at how fragrance and identity interplay, especially as it pertains to…

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The fragrance is more than a way to smell good. The fragrance has been used from the darkest ancient rituals to the sleekiest modern counting house. Many of these cultural expressions at the core are centered around essential oils, used for centuries in myriad forms. In this blog, we’re speaking about the cultural power of perfume, its position in societies today, and how to operate with the rich traditions of perfume with the help of the collection of essential oils including HBNO. The Cultural Impact of Perfume: An Ancient Tradition Fragrance use has been around since the first human civilizations.…

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For decades, fragrance advertising has acted as a tremendous drawing force across the globe. Fragrance marketing has launched many of the most iconic campaigns in history, from iconic supermodels to legendary film stars. In addition to simply ‘shading’ a product, these famous fragrance ads extend far further than that and become parts of the very essence of luxury, elegance, and emotion. These iconic campaigns wouldn’t be complete without essential oils on board, the heart and soul of many in the most iconic perfumes like in HBNO’s collection of oils. In this blog I wanted to explore the phenomenal advertising stunts…

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Fragrance is much more than a product, it’s an experience, a representation of identity, and a means of telling stories. The evolution of perfume advertising is rich with an appreciation for the historical developments in the field of scent marketing, which started from a simple print ad to more sophisticated, emotional campaigns we can see today. Creating a connection has always been the game of the deployment of fragrance: luxury, sensuality, or self-expression. Many of the scents that have been important to crafting these narratives have a heart of essential oils. Read on to see how fragrance advertising has changed…

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Fragrance feeds a force that’s invisible and works on our emotions, our memories, and the way we dress. Although you might have never noticed, in cinema and TV, fragrances play an important role in creating characters and their involvement in fashion. Scent and style are tightly intertwined – from a glamorized fashion in movies to a wardrobe choice of iconic TV personalities. Filmmakers and stylists elevate a character beyond their wardrobe by increasing their persona with fragrance, using things like essential oils. In this blog, we will look at how fragrance, including essential oils, has affected fashion in media as…

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Unlike other senses, the sense of smell is a special muscle that can release memories, stimulate emotional responses, and enhance both the science of storytelling and writing. Describing the fragrances isn’t always expressive, so the authors of literature have used it a lot to create vivid imagery, symbolize emotion, or describe the intangible. Literature has more than just a background element, fragrance is, in its right, a character. The fragrance is used from depictions of fields of wildflowers to characters whose presence is defined by scent; each is used to enliven narratives, to layer them with meaning. We’ll take a…

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The history of fragrance is long and full of intrigue, creativity, and artistry. Rich and varied as the perfumes themselves, the story of how we experience scent is as ancient as the rituals as it is modern-day luxury. Perfume documentaries are trying to let you indulge in the magic of the scented life, the creators of these scents, and how it all plays a role in our day-to-day lifestyle. Through these sites, you can discover the artistry and passion behind creating the perfect scent and the history that surrounds fragrance. In this post, we will showcase some of the most…

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